Why Printing?

Why use printed communications? According to the latest research on advertising, printed communications are making a significant contribution to the economy and have a positive impact on business. Statistics show the following:

1. Campaigns combining direct mail and internet yield up to an additional 25% response rate.

2. Nearly 80% of households either read or scan advertising mail sent to their household.

3. Direct mail gives advertisers a whopping 13 to 1 return on their investment, as U.S. advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person.

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